HOW IPL CRICKET
AND PLAYERS EARNS MONEY
Humans are social animals we gather around with our
loved ones on functions and festivals today let us look into one of those which
is celebrated as greater as festival which is ipl,with that let us look at the
brilliant strategy behind earning of the ipl teams and cricketers
Since time is important and people wants entertainment
in short time IPL was introduced
when india won the t20 cups it gained popularity since
people liked the shorter version of cricket keeping it in mind BCCI created the
new form of game IPL
The first edition of IPL came out in 2008 being lalit
modi key pioneer in launching it
Ipl gained it’s business when various celebrity and
business man involved in it
For Every-team 80cr is issued and all the team members
will select players according to there need ,by fallowing the rule keeping 8
international players
Every-team after purchasing required number of players
with given money they then need to make money , so they have designed several
sources from where they earn money
1)media rights
2)sponsor
3)ads
4)local revenue
1)media rights
The captured footages should be displayed on tv and
social platforms so several media channels like sony. starsports, take a gameplay here
they purchase and take responsibility of displaying the IPL
70% of revenue to IPL comes from here from 2008 TO
2017 sony took the responsibility of displaying the ipl by purchasing it for
8200cr
Even these days OTT platforms are in great use even
the ipl earns from here too
2)SPONSER
You might have seen DLF, PEPSI,VIVO,DREAM11, TATA brands logo on ipl logo these brands names
are taken first before saying ipl
These big companies try to promote there brands by
sponsoring the ipl
DLF -200cr
Pepsi-340cr for 5 years
Vivo- 200cr 2years
Dream 11-222cr
TATA-670cr
All of these brands spend huge amount with that
business for brands will increase with profit for ipl
3)ADVERTISMENT
When anew
product enters into market a proper promotion are made to let customers to know
that products are available in market
When ever the over is completed a10 second ads of
different brands are displayed which is being one the main source for ipl
earnings
There will be 2300sec slot are kept for advertisement
in between match so. whenever the over gets completed to display the ad several
brands take these slots by paying 5 lakhs per seconds and display ads of 10 to
15 seconds
With this method the earning for ipl will increase to
2x times
4)local revenue
Here the ipl sapport # vocal for local, #local is the
new global
these are the revenue which are generated from selling tickets, merchandise and allowing different companies to promote there brands on players jersey and caps
the brands even pay to 3to 4cr to display ads on screens inside stadium
out of all the profit each team should provide 20% to BCCI and even BCCI earns money by selling team license, recently BCCI earned 12.7thousand cr by selling 2 new teams license
if you calculate revenue from media rights of sony with tata sponser and ads with local revenue it will be (8200cr+670cr+1150000000cr+4cr)=1150008870cr
now even at pandemic times when low audience were there in stadium ipl was at profit by following these method
when in 2018 according to data when vivo sponsored ipl it become 3rd most valued phone brand in india
now let us look into how cricketers earns money with ipl
let us take example of skipper virat kohli according to data vk has earned 143cr as a salary in ipl with 6cr for one ad and 12cr for advertising MRF in his bat
CONCLUSION
ipl is a form of cricket and it should enjoyed as an entertainment not for any negative activities
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